Substack
The day we saved a life
How a single routine 911 call radically altered my life, my startup, and the future of 911 response....
Jan 5, 2026
10 min read
Blog
Thoughts on technology, startups, and emergency services.
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Tech Blog
On Prepared's Journey: Zero-to-Acquisition and Beyond
After nearly seven years building Prepared—from three founders in a dorm room to a 100+ person company—Prepared is joining Axon. This acquisition represents a continuation of our core mission: making sure every emergency receives the perfect response.
Sep 23, 2025
5 min read
Tech Blog
Why Panic Buttons are not the Solution
Panic buttons, while a well-meaning solution, don't address the deeper issues in public safety and emergency response. What we need is a fundamental shift in how we approach emergency response.
Oct 21, 2024
8 min read
Tech Blog
Why you should join: Prepared 911?
In 2018, a startling reality gripped the United States: a school shooting was occurring every 4 days. Having created mobile apps used daily by thousands, we asked ourselves if we could use our skills to mitigate this horrific loss of life.
Jul 7, 2023
5 min read
Tech Blog
The Build vs Buy Dilemma: Early Startup Edition
For startups with constrained resources, the decision isn't merely build versus buy; it involves choosing between learning, maintaining, and solving novel problems internally or purchasing solutions already proven at scale.
Mar 6, 2023
7 min read
Tech Blog
How can early stage startups compete for talent against big tech?
Early stage startups can't compete on compensation alone. But by showing you care, emphasizing impact, and thinking long term, you can attract exceptional talent that will have an outsized impact on your company.
Dec 19, 2022
8 min read
Tech Blog
So, you want to create your own startup? — Should you join an early stage startup first?
If you have an idea that the world needs, you're passionate about, or no one else can do other than you, create that startup. Otherwise, if you find a startup that meets those criteria, join it and give it your all.
Nov 15, 2022
7 min read
Podcast
GHP #83 - Saving Lives & Re-Inventing Emergency Services with Neal Soni!
Prepared is a startup building technology to better connect citizens to the US emergency calling system. In this podcast episode, I discuss how we're modernizing 911 and our journey from school safety to nationwide impact.
Sep 28, 2022
46 min read